Online Marketing & Promotion Model
A How-To presentation for online marketing and promotion using "The Bear Hands Model." (The Bear Hands Model was originally designed in 2004 for Communications and Metrics; the flexibility in this model is that this approach can be applied to various procedures, systems, markets and or ideas.) "The Bear Hands Model for Online Marketing and Promotion" illustrates the key factors throughout the online marketing and promotion processes involved including product development product management.
Things You’ll Need:
- A product or service
- A Vision
- Well thought out plan
- Great team work
STEP 1: IDENTIFY OBJECTIVES & GOALS
-Describe the purpose, objectives, scope and deliverables; Discuss at meetings, etc., with management -Determine required phases, e.g., product definition, description, budget allocated, promotion types, business partnerships, approval protocols, digital advertising and email solution vendors, etc.
STEP 2: PRODUCT DEVELOPMENT
-Define and describe your product
-Create Market Plan -Finalize on Creative and Copy
-Coordinate online promotions, initiatives, etc., with Web Master
STEP 3: PRODUCT MANAGEMENT
-Roll-out Email Promotion Efforts: Make sure Emails are proofed, links work, etc., Make sure deadlines are met for sending to your digital Email solutions provider and criteria set for SEM analytics (if any)
-Analyze Email Promotion Efforts: Review results by each effort and cancel if criteria set by management not met; For example, if by 3rd effort registration is below 50% of budgeted attendees cancel event
-Revise Market Plans based on promotion analysis and findings from previous promotions -Management Decisions: Review if any revisions are needed to established criteria
STEP 3.1: REVISIT OBJECTIVES & GOALS
-Discuss progress and any additional comments that would enhance objectives and goals
-Discuss any needed changes previously determined to objectives and goals
Bear Hands Online Marketing & Promotion Model
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