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Today's internet is interactive and easy to use. There are hundreds of thousands of interactive sites that are available to post free comments, thoughts, blogs and articles. Writers and wannabe writers can post as many articles as they want in many different websites that welcome free informations. Many sites even pay for these articles.
Videos are also a very popular part of the new internet. People can now download their own homemade video on sites like You Tube for free and gain instant fame. Some sites will pay for how many visitors you receive on your page.
There are hundreds of social networking sites on the internet today. In addition to the large networking sites such as MySpace, there are also smaller networking sites that are geared towards special interests. Just about every interest is represented on the internet.
Today's internet is faster and user friendly than ever before and welcomes people from all over the world to participate and enjoy. While some people are enjoying finding some information on the internet and meeting people, others are looking at the new internet as a way to make money. A lot of money. As a matter of fact, billions of dollars are made on the internet every single day.
The e-book is vital to the business of dominating the web. If you have a hot title, you can create your own buzz about your e-book and make it into somewhat of a phenomenon. This is not anything new, although it may be new to you. Hollywood has been using this technique of "creating a buzz" in order to generate publicity of films for years. The internet has just given everyone access to the tools.
In order to dominate the web with your e-book, you are going to have to learn proper marketing techniques. No matter how informative you e-book is, this is a business that depends on marketing more than anything else. Your book should be filled with information that a customer will be able to use and feel pleased
that he or she purchased. If your e-book is filled with fluff, poorly written or just plain dull, your customer will feel cheated.
Although good marketing strategies are crucial to the sales of your e-book and dominating the web, you do not want to dominate the web with a book that is not any good. Most e-books come with a "money back guarantee." This gives the customer a sense of security that they are purchasing a product that will actually have some information. A person who wants to buy a book at a bookstore usually thumbs through it a little before buying. Or they might know the author and have enjoyed his or her work in the past. So they buy the book.
On your first time into the world of publishing e-books, you will not be a well known author. You will be an expert on the topic about which you write, but not well known. And people do not even know if your product is real. People are hesitant enough about buying something online without a preview and although you will have a preview on your squeeze page, which we will discuss later in this book, that guarantee is a safety net for the customer and an added incentive to buy.
If you give them a book that is well written and informative and not filled with a lot of "fluff," you will have a satisfied customer. If you give them an e-book that is poorly written and contains virtually no real information and a bunch of adjectives, plan to give out a lot of refunds.
If you can not manage to write an e-book, hire a ghostwriter to write the book. Make sure that he or she understands what you wish to promote in your book and what information you wish to reveal. One way to further dominate the web is to build on the products described in your e-book with advertising.
You have to make sure that your e-book is not an advertising manual for a certain product. It should be written from an objective viewpoint. If you want to promote natural healing, for example, you can lean towards this in the e-book and do so subtly, but not make your book sound like a promotion for natural healing. You can even give the "pros and cons" of natural healing, just make sure that the cons do not include the possibility of death if anyone ignores practical medical advice. The "cons" should be soft, like "you have to go to the health food store to get this product and cannot get it at your grocery store."
Once the e-book is complete and up to satisfaction, make sure that it has a snappy title that will attract attention. The title should be specific so that, if someone does a search for the title on the internet, your book comes up in the first two pages in the search engines. You do not want to have a general titled book on dating like " Moving On After A Relationship," because you can bet that there are hundreds of thousands of other articles, books and clips that will come up before your e-book on the search engines. Your book should be more specific such as "15 Ways To Bounce Back After A Bad Relationship."
Using a number gets you ahead in the search engines. You should never spell out a number, either. If you use a number like 10 or 20 which are very common, you are further down the line in the search engines. Using an odd number will get you more prominence.
You can also create a pen name for yourself that will generate some notice in the search engine. The name should be easy to spell for the average person and not the same as a celebrity. It should also not be a common name such as Smith or Jones, although you do want to have a name that is easy to spell. Creating a name like Miranda Corey may be better than Jane Williams. You can also feel free to put "Dr" in front of your pen name. You cannot actually pretend to be a doctor, but you can use it as part of a pen name. You cannot, however, put MD after your name as that would insinuate that you are a doctor. You cannot give legal advice pretending to be an attorney, either. That is out and out fraud. You want to make sure that your marketing strategy gets you noticed on the internet, not lands you 5 to 10 in the big house.
Once you have your e-book and title as well as your pen name, you are ready to begin dominating the web with the sensation you are about to create about your product.
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