In 2004, Hardy Grissom, the founder, CEO, and "headknocker" of Jolly Knocker Sandal Company launched his niche sandal company in Kerrville, Texas.  From a relatively minor industrial sandal company, Hardy Grissom has done what many designers and retailers alike can only dream of; he survived.  Dreams of grandeur might no be first on Jolly Knockers list of company goals, which is another likely reason his sandals are so special.  

"Forget being standard, that never got anyone anywhere.  Not Beethoven, the Beetles, Willie Nelson.  With the sandals, I want them to come to me." says Hardy.  "If it isn't good to begin with - people don't need to buy it."  In just 4 short years he has managed to monopolize a boutique industry in granola footwear.  On a small scale, with relatively little PR and investor backing, Jolly Knocker Sandal Company has made a huge impact on this nook of quality handmade leather sandals.

Jolly Knocker Sandals are piggybacking off a look that has survived more than just generations, but a long and brutal history in shoes.  The design concepts have been around since 200 BC.  These sandals are a classic that outshine even the mary jane and the standard female pump.  There is a reason they're called "Gladiator" and "Jesus" shoes.  From the Crusades and the Roman Empire to Woodstock and Lindsay Lohan, Jolly Knocker Sandals - featuring ‘Jesus', gladiator and Buffalo sandals - prove that they're not just another here today gone tomorrow trend.  These sandals give the word "classic" a whole new meaning.  You can't get any more classic; historical artifacts found all over the world will confirm that. 

Like most great ideas Jolly Knocker Sandals were born of sheer happenstance, nurtured with a little elbow grease and fully cooked on a moment captured in time.  When asked where the name Jolly Knocker comes from, Hardy summarizes it best, "My wife jumped out of the bathtub to answer her cell phone one night.  I had been jotting down potential names for the sandal business for days - just scribbling stupid stuff.  When I saw her Jolly Knockers running across the room I thought - ‘Wow!  This business will be fun!'"

Jolly Knockers are already catching on.  Designer, Ellen Tracy, has used them for runways shows, while Liz Claiborne keeps them in their New York showroom.  The Girls Guide to Hunting and Fishing recently used Jolly Knocker Sandals while shooting their new film in New Orleans.  Heretic, a new movie production company, has bought the handmade sandals as well as Universal Studios, Orlando who recently used Jolly Knockers for a Halloween spook film.  The list goes on and on, from the Houston Grand Opera and the Chicago Shakes to the New York Metropolitan Opera and off-Broadway productions like the musical "Hair". 

Niche boutique footwear has been making it's mark the last few years.  There is an ongoing movement in fashion toward distinct individuality.  People don't want to spend $500 on a platform peep-toe that everyone is wearing.  Consumers demand unique one-of-a-kind products.    Today Jolly Knocker sandals are fast becoming the next Ugg Australia.  It's rare for handmade boutique footwear to find fame, but Jolly Knocker Sandals are the next best thing to vintage and you can't get any better quality than that!

Jolly Knocker Sandals are available online at  HYPERLINK "http://www.JollyKnocker.com" www.JollyKnocker.com.  In addition to his sandals, Hardy Grissom also imports furniture from Thailand, Indonesia, and India. 

---